Feedburner, which was acquired a while back by Google, is basically one big toolbox for your feed management.

Your RSS feed is a simple file which is automatically generated by WordPress and most other “Web 2.0″ systems that publish content. The RSS feeds are a way for your users to follow the blogs/news sources they want, without having to visit the individual blogs or homepages several times a day.

feedburner logo Are you using Feedburner yet? Why not?

The default feed created by WordPress is sufficient for most basic usage, but it is possible to spice it up a little bit, bringing in extra features which makes your feed more user-friendly and here are just a few:

  • Track your feed usage and know how many people are following your feed.
  • Make subscribing more user friendly using “BrowserFriendly”
  • Make your feed compatible for all known feed-readers
  • Automatically ping services when you have new content.
  • Allow people to sign up using e-mails instead.

There are simply too many great options and flexibility in Feedburner, so if you don’t use it already, start using it right now. The best part? Its totally free by the good people at Google.

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